Services

For business owners:

Client Impact Stories

 

Go beyond the typical testimonial quote. Show stories about the real impact of working with you. I create deep dive client stories for services hard to explain.

If someone is seriously thinking about working with you - they’re looking for depth. They want to see whether it’s worth it for them.

You make the client intro and leave the rest to me. I coordinate the interview and make it easy and efficient. Each Client Impact Story includes:

  • Written blog for your website

  • Drafted social media posts with a short video

  • Testimonial quote bank to use in marketing and sales material.

Packages and monthly programs available. Pricing starts at $500 investment.

For hiring teams:

Speaking & Workshops

 

In my employer branding work, I show hiring teams how to go from "we're hiring” posts to a system that attracts curious candidates.

I’ve led in-person and hybrid workshops with tech companies and non-profits like Appian, Auvik, Hire Immigrants Ottawa, World Skills, WILL Employment Solutions, and Immigration Waterloo Region. 

Workshop: Go from “we’re hiring” posts to stories that answer candidates’ questions

You’ll leave with:

  • A list of where to find stories that show inclusion in action at your organization.

  • Five questions to ask employees to understand why them stay. 

  • LinkedIn post templates and a system for writing your own.

Contact me for pricing or customized workshops.

  • "The experience with Erica has been great from day one. She's inquisitive, asks questions we've never thought of, takes the reigns, and has really made the experience seamless."

    — Matt, Auvik

  • "We measure organic social media engagements and site traffic; both of which we blew out of the water each month. When we look back, a huge contributing factor to this success has been tied to the blogs Erica crafted, which also allowed us to repurpose in various forms across organic social!"

    —Tricia, Appian

  • "This story would not have been as good without Erica guiding the ship - she knows how to make people feel comfortable and bring out their personalities!”

    —Christie, Grow Prep Create

  • "Erica has been an extreme help to our team! Her process of interviewing employees and writing blogs for us has been seamless. Every employee who has worked with her has great things to say. "

    —Rachel, Appian

  • "Erica was a guest presenter at our event on storytelling to attract immigrant talent. Over 50 businesses learned specific examples and left with practical steps to collect stories of inclusionand 100% said they would recommend the workshop to their colleagues."

    —Lorena, Hire Immigrants Ottawa

  • "Erica interviewed and wrote about my client Paige's experience and I can't believe what Paige said. I would never have known the value from her eyes without this project. "

    —Michelle, Leadership Consultant

Read Stories I’ve Written