Is your hiring team…
✔️Struggling to attract candidates and tired of writing generic “we’re hiring” posts… but don’t know what else to say.
✔️Get the importance of sharing employee stories with candidates, but it keeps getting lower on your to-do list. Your marketing team doesn’t have time to help, where do you start?
✔️ Work in talent acquisition with marketing on the side of your desk, or you’re a small (but mighty) employer brand team.
If this sounds familiar, you’re in the right place!
I help hiring teams showcase their workplace culture through an employee storytelling system that attracts ideal candidates.
Here’s what my clients say about working with me:
Matt Fedorowicz,
Manager of Talent Acquisition, Auvik
“The experience with Erica has been great from day one. She's inquisitive, asks questions we've never thought of, takes the reigns, and has really made the experience seamless. Many of the articles she has written for us are collateral we share with prospective employees every day! The feedback has been positive and candidates have said they feel like they've been able to get a strong sense of what our company is like from an employee lens.”
Rachel Rizzetto,
Senior Creative Producer, Employer Brand, Appian
Erica’s process of interviewing employees and writing blogs for us has been seamless. Her writing and attitude are a great reflection of the Appian brand and our employees voices. Every employee who has worked with her on our blog content has great things to say. I enjoy working with Erica on a regular basis and would recommend her to any business that is looking to showcase their employer brand and employee experience in an authentic way.”
Justine Sousa,
People Operations, Rebel
We see more tangible ways to celebrate and recognize our team after working with Erica to promote and amplify our colleagues' voices and experiences. Erica is sharp, intuitive, and skilled at expressing the unique experiences of our team as individuals. She is highly organized and communicative, and worked to ensure that our collaborative efforts were beneficial to our team, pivoting as needed!
Shannon Link,
Recruitment Marketing Associate, Appian
We have been able to amplify the stories of our employees at a much greater scale, to the point where people come to our team with their own ideas without being asked! Erica is very personable, communicative, and timely. She’s very good at setting realistic goals as well as taking the reigns on working with our employees directly.
My work
Examples of ghost-written employee stories from my past clients Auvik, Appian, and StellarAlgo.
New role, new master’s degree, same company
What growth opportunities are there in engineering? This question kept coming up for Appian recruiters so we featured employees’ career journeys including Tanvee, who started at Appian as an intern and grew to a Senior Engineering role.
Meet our women leaders in Sales
Auvik was growing their Sales team and shared this leadership blog series with candidates to showcase the team and share career stories from women leaders.
How we stay connected as a remote team
StellarAlgo started as a sports tech startup in Calgary and grew to a 100+ remote and hybrid team. With hiring ramping up across North America, we featured Andrew who shared his remote employee experience.